MTN DEW RISE ENERGY Offers Citicoline and Caffeine for a Mental Boost and Zinc to Help Provide Immune Support in Six Great-Tasting Flavors The company's racial equality journey focuses on three pillars where it feels it can make the most impact-People, Business, and Communities. In 2020, PepsiCo announced a more than $400 million investment over five years to lift up Black business and communities, and increase Black representation at PepsiCo.
MTN DEW RISE FULL
PepsiCo's and James' shared commitment to uplifting and impacting underserved communities – layered in with the MTN DEW RISE ENERGY ethos to help everyone reach their full potential – creates a powerful combination with the opportunity to impact communities over the course of the partnership. "He is not only going to be an incredible brand partner to MTN DEW RISE ENERGY, but we also look forward to the collective impact we can make on the people we serve through education, social justice and community initiatives." He dominates on the court, has a thriving enterprise, puts his family first, and is committed to social change and making a positive impact on communities," said Adam Harter, SVP, Media, Sports and Entertainment, PepsiCo. "LeBron is arguably the most influential celebrity in the galaxy right now. This multifaceted deal starts with MTN DEW RISE ENERGY and will expand to touch on numerous aspects of James' wide-ranging work. The multiyear PepsiCo partnership with James includes Beverages with MTN DEW RISE ENERGY and will activate across PepsiCo's portfolio in unique and unexpected ways including in the Snack category. I'm excited about the opportunity to bring that to life through this partnership with PepsiCo."
"The ability to rise and find motivation to do more and be more every single morning is powerful. When I first learned about the message behind the drink – the fact that every day is a chance to rise for all of us – that really resonated with me," said James.
"It's important to me that I believe in the brands and products where I invest my time. He not only continues to excel on and off the court but has dedicated his life to help others rise as well." "LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. The design team was focused on a cool looking can design and it even has a matte finish, giving it a more expensive look and feel."As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new MTN DEW RISE ENERGY for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day," said Fabiola Torres, CMO and SVP, Energy Category, PepsiCo. It is a very smart design idea! The abstract design makes it stand out and gives it some more “street cred” compared to other drinks. And in the animated commercial it also morphs into LeBron James face too. Related: Bang Energy Drink – Ultimate Guide Mtn Dew Rise Frequently Asked Questions (FAQs) What is the caffeine content of Mtn Dew Rise?Įach can contains 180mg of caffeine, which is equivalent to approximately 2 cups of coffee. If you like Mountain Dew, or energy drinks or a jolt of caffeine in the morning, this drink is definitely worth a try!
While this drink is intended to be an energy drink for the morning, we could personally see this being a great mixer with rum or vodka if you were going to have a Mtn Dew Rise Party! Is this drink for you? If you like regular Mountain Dew and want more energy (aka caffeine) this product is perfectly designed for you. The Complete Guide to ICEE – The Frozen Summer Drink We All LoveĪccording to many reviewers, the flavors are fairly solid and vaguely fruity.